Senior UX Designer
Senior UX Designer
Android
Android
6 weeks
6 weeks
overview
Project designed during my work at BEES Force (Engagement squad), part of the B2B Global System of Anheuser-Busch InBev, a global company selling alcoholic and non-alcoholic beverages.
Some requirements couldn't be match after talking about feasibility with developers, so I had a second round of wireframing approval
Problem
No visibility into variable income
No visibility into variable income
challenge
Accessible and engaging experience
Accessible and engaging experience
Target audience
Mobile users, with a low-end smartphone, focused on everyday tasks such as paying bills, reading e-mails, sending messages and social media
Mobile users, with a low-end smartphone, focused on everyday tasks such as paying bills, reading e-mails, sending messages and social media
Mobile users, with a low-end smartphone, focused on everyday tasks such as paying bills, reading
e-mails, sending messages and social media
product's benchmark
Financial apps
Financial apps
solution
Create an internal points system,
assigning values to tasks
Create an internal points system,
assigning values to tasks
Create an internal points system, assigning values to tasks
The Process
Discovery
Discovery
Stakeholder interviews
Stakeholder interviews
Requirement gathering
Requirement gathering
Strategy
Strategy
Dropped banking metaphors
Dropped banking metaphors
Introduced gamified narratives
Introduced gamified narratives
Some requirements couldn't be match after talking about feasibility with developers,
so I had a second round of wireframing approval
Some requirements couldn't be match after talking about feasibility with developers, so I had a second round of wireframing approval
Amount of coins/day
Amount of coins/day
Maximum coins/month
Maximum coins/month
"Power day”
"Power day”
Maximum working days/month
Maximum working days/month
Evolution day by day
Evolution day by day
Where I collected coins?
Where I collected coins?
Where can I still collect them?
Where can I still collect them?
Outcomes
Alignment with dev team
Alignment with dev team
Clear, accessible system for low-tech users
Clear, accessible system for low-tech users
Project delivered ready for usability testing
Project delivered ready for usability testing
UI Components and Visual Solutions
UI Components and
Visual Solutions
Visual Solutions
Visual Solutions
*Styled with HEXA design system (colors, spacing, typography)
*Styled with HEXA design system (colors, spacing, typography)
Before
After
What I Learned
What I Learned
Obvious metaphors aren’t always the most effective
Obvious metaphors aren’t always the most effective
Technical feasibility
shapes design
Technical feasibility
shapes design
Even short projects demand strategic decisions
Even short projects demand strategic decisions
What I’d like to test with users
What I’d like to
test with users
Timeline: worked days vs working days
Timeline: worked days vs working days
Understanding of Power Day
Understanding of Power Day
Comprehension of variable income logic
Comprehension of variable income logic
Wanna dive deeper? Let’s chat!
Wanna dive deeper? Let’s chat!